The Rise of Immersive Technologies
Virtual and augmented reality have been on brands’ radars for a number of years, dating back to the withdrawal of Google Glass and the ill-fated 1995 launch of Nintendo’s Virtual Boy, respectively. But there’s a growing sense that this technology’s time has finally come, spurred on by Facebook’s 2014 purchase of virtual reality firm Oculus and the nearly $800 million raised earlier this year by augmented reality pioneer Magic Leap.
Immersive marketing is a term which refers to traditional advertising, public relations, digital marketing and retail partnerships which gives a message about the brand. Immersion into VR is described as being somewhere physically present in a non-physical world. This prescription is created by using images, sound and other stimuli that provide an engrossing total environment.
2018 was the year of VR in which many of the world most famous names in technology stepped into VR.
How are Immersive Technologies aiding in Communication?
Technology is the future and it is increasing at such a high pace that people find it very difficult to match up with the speed of technology and learn the new things in the market. Back in the time, people were so thrilled with the launch of AR for the gaming industry and it took the whole industry by storm and now even the big names like YouTube and Google have added VR as a specific category in their web pages. And now, it is the time to think about what VR holds for interpersonal connection.
This might seem extreme but this is actually the truth. VR is not just into gaming people around the world are using this technology in Movies, for presentations and even in the schools for kids to learn.
It’s hard to argue against the experience virtual reality can offer. But in terms of functioning as an everyday, household technology, VR has a long way to go. Statista notes that an estimated five million devices will be sold worldwide in 2018. Stacked up against the world’s seven billion-strong population, that’s not exactly bringing VR toe to toe with smartphones, which are projected to number six billion by 2020, according to CNBC.
AR is more than a buzzword. AR is an exciting and engaging way for marketers to get in touch with customers.
Emerging technologies of the future:
New technologies are being developed constantly and applied wherever possible to enhance the user experience. Whether or not these technologies are applicable to the AV world are yet to be seen. From the responses to the survey, it is clear that some are likely to be so, depending upon the application. Of those mentioned, the most popular and those felt most likely to appeal within the AV sector are holographic displays and systems based on Internet-of-Things devices.
Applications that connect fixed displays and interactive systems to personal devices were also identified as important future technologies: “There are so many ways that content is becoming more experiential,” Hemming’s continues. “Surround sound and immersive video are obvious but augmented reality and other real-time interactions with people’s mobile devices are increasingly important. Connection to mobile devices has the benefit of continuing the interaction when the visitor returns home which has immense benefit to the brand owner as it continues the dialogue when the customer is in a relaxed and familiar place and state of mind.”
Wearable devices were also mentioned frequently and it will be interesting to see how they develop into this market.
Making a 4k video in today’s time is very easy But, VR is far from this, a manufacturing company will need to invest a lot of time and amount to proceed with the launch of communication world.
A user is not a viewer now as VR has become an experience. This single makes VR impending for the future but you need to understand it if you wish to use it efficiently. There will be so many changes in the marketing and personal life in a coming year that it can be the downfall of many companies. So, it is important to catch up with this technology as soon as possible if you want to stay in the run.
Also, the people that are communicating must be interested to learn the new technology and must open up their mind to embrace the VR tools. It opens up a new path of experience with such a powerful weapon at our disposal that can manage to evoke our emotional and personal emotions from the potential audience.